Ryanair case study swot analysis

New airline routes throughout Europe Opportunity to increase Market Share Current economic climate Natural events and disasters Strengths According to safaribooksonline.

Operating a single fleet provides economies of scale and flexibility Ryanair case study swot analysis terms of aircraft deployment, crew rostering and crew training.

Competitive response Ryanair has a level of unit cost that is unlikely to be matched by competitors in Europe and so other airlines are unlikely to be able to compete with it on price. To combat against these rising costs, Ryanair has chosen to slow down the speed of their air-crafts, which has added an estimated two minutes onto every hourly flight.

Fortunately for Ryanair and its shareholders, these attempts were thwarted by a combination of competition regulators and the Irish government. In addition, Ryanair also opened up relatively unknown regions of Europe to air travel with its network of smaller airports.

For example, the introduction of bag charges was aimed at reducing the number of checked bags, thereby reducing handling costs.

This figure may seem small, but for customers who travel with Ryanair on a frequent basis, this could lead to a fairly substantial amount of extra time consumed, with may lead to some disgruntled customers.

In addition, Ryanair has been adding more primary airports to its network and is increasing the frequency of operations on certain more business-oriented routes. Accident To date, Ryanair has a strong safety record, although there have been frequent suggestions in some sections of the media that its low-cost approach means that it cuts corners on safety.

Many businesses are reliant on specific time of year in order to increase their profit margins. Direct on-line distribution, on-line check-in, automated bag drop and hand luggage-only travel are now all a commonplace part of the experience of short-haul flying in Europe, mainly thanks to Ryanair innovations.

Improved profits in 1QFY Apr to Jun are a good sign, but it will take much longer than that to effect a lasting shift in customer perceptions. For Ryanair, being a low cost company has been hugely beneficial, as they have almost entirely built their current reputation on being a low-cost airline.

Maintaining a strong financial performance is a major factor to the success of any business. As Southwest evolved from the original purist LCC model, for many years Ryanair simplified it further and developed an even purer form. Moreover, the slowing of the long term growth rate compared with the past should help to support fares.

Low costs Ryanair has the lowest unit costs of any European airline and one of the lowest of any airline in the world.

Ryanair Case Study Analysis

Although the pricing of these orders has never been made public, its strong negotiating power - and willingness to trade off the two large manufacturers - has undoubtedly provided Ryanair with significant discounts to list prices and, importantly, lower prices than most competitors.

In these areas, there are plenty of airlines that can compete favourably with Ryanair. As a company grows, they have control of the industry which they are competing in, can often dictate prices, and may also benefit from economies of scale lower unit costs by producing more. These suggestions have never been substantiated and Ryanair has not been afraid to defend its reputation in the courts with litigation.

It will still compete mainly on price, but there will also be an extent to which other dimensions of competition will play a part. Its negotiating power is likely to have secured favourable terms with Boeing and this should also give Ryanair an advantage over competitors in ownership cost per seat.

The extra seating will further contribute to unit cost reductions. Allowing for the existing order and factoring in planned aircraft disposals, Ryanair says that the MAX order will allow it to grow its fleet from today to in and to take annual passenger numbers from 82 million to million.

Ryanair SWOT: low costs remain the key strength, even as customer service enhancements take root

This included a re-designed website, with a more attractive look and feel and with fewer clicks to make a booking; a new mobile app; the reintroduction of allocated seating; a relaxation of baggage restrictions for both on-board and checked bags ; a reduction in the charges levied for printing boarding passes at the airport and for making changes to bookings.

Innovation With the possible exception of easyJet, no European airline has done more to change the nature of short-haul flying than Ryanair.

Of course, many competitors also operate long-haul routes, so any short-haul specialist such as Ryanair is bound to have lower average fares.

Indeed, it raised its profit guidance to a level that still looks comfortably achievable. The greater fuel efficiency of the MAX and a higher number of seatseight more than on its s will give Ryanair significant operating cost per seat savings.

Ryanair SWOT analysis

Maintaining a healthy financial performance allows companies to generate revenue. The recent evolution of its product and service add new elements to the basis of competition.

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For example, passengers will also base their purchase decision on factors such as frequencies, the quality of the airport network and their level of satisfaction with their overall interaction with the airline.The report is mainly a case study analysis based on Eleanor O’Higgins’ review of Ryanair conducted in However, other secondary research has been analysed and used to support the arguments put forward in this document.

Purpose of this case study is to conduct a strategic analysis of. Ryanair Case Study. Uploaded by. Dinuk Anthony. Ryanair SWOT Analysis Strategic Analysis (Internal Analysis) Strengths Brand – Ryanair name has become synonymous with the Low airfares Size – Ryanair has become the biggest low price airlines in Europe and it’s able to leverage it’s size to negotiate better agreements from it’s.

Ryanair case study analysis. The report is mainly a case study analysis based on Eleanor O'Higgins' review of Ryanair conducted in However, other secondary research has been analysed and used to support the arguments put forward in this document.

Ryanair SWOT. Uploaded by.3/5(2). Ryanair SWOT analysis A SWOT analysis is a study which can be undertaken in order to identify an organisation’s, product’s, or service’s internal Strengths and Weaknesses, and also its external Opportunities and Threats.

Ryanair Case Study Analysis Ryanair Case Study Analysis. Case study analysis: Ryanair – the low fares airline: wither now?

The SWOT analysis shows how Ryanair has been able to outperform through their operations. The most evident Strengths of the firm include the low cost based practices.

Historically, this has been the core. Ryanair Case Study Analysis. Ryan Air. Ryanair. RyanAir Case. Ryanair Case Study. Strategy RyanAir. Ryanair Case Study Strategy Management(1) Ryanair Strategic Analysis.

Ryanair SWOT Analysis Strategic Analysis (Internal Analysis) Strengths Brand – Ryanair name has become synonymous with the Low airfares Size – Ryanair /5(5).

Ryanair case study swot analysis
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